Test shots
In this shot I focused on the scene of the boy walking through the mall heading to the electronics shop, so I decided to show an extreme close-up shot so that the scene is more intriguing. The movement in the shot is static but at a ground level. This shot was not ideal to be used for the real advert because the boy’s pace was too fast to use in the video.
In this shot I focused on the scene of the boy grabbing the earbuds to try it, so I decided to show an extreme close-up shot so that it’s clearer that the boy is grabbing the earbuds. The movement in the shot is static. This shot was ideal to be used for the real advert because the scene is clear that he is grabbing the earbuds to try them on.
In this shot I focused on the scene of the boy picking up the ‘IntelliSound buds’ to try it on, so I decided to show an extreme close-up shot so that its clear when the boy is picking the earbuds up. The movement in the shot is static. This shot was not ideal to be used for the real advert because the boy’s hand was covering the camera slightly.
​In this shot I focused on the scene of the boy receiving the ‘IntelliSound buds’ with his card that he used to pay for it, so I decided to show a close-up shot so that it shows the boy receiving it which makes the advert more intriguing. The movement in the shot is static. This shot was ideal to be used for the real advert.
In this shot I focused on the scene of the boy walking inside the electronics shop, so I decided to show a long shot so that the scene conveys a mysterious shop which increases the level of curiosity and anticipation in the audience. The movement in the shot is static. This shot was not ideal to be used for the real advert because the young boy stopped halfway which didn’t complete the scenes.
In this shot I focused on the scene of the boy trying the earbuds, so I decided to show a close-up shot so that it shows the boy placing the earbuds in his ears. The movement in the shot is static. This shot was ideal to be used for the real advert.
In this shot I focused on the scene of the boy trying the ‘IntelliSound buds’ and reacting, so I decided to show a close-up shot so that it shows the boy placing the earbuds in his ears. The movement in the shot is static. This shot was not ideal to be used for the real advert because his reaction was too quick, and he wasn’t facing the camera.
In this shot I focused on the scene of the boy using the ‘IntelliSound buds’ years later, so I decided to show an over the shoulder shot to show that the boy liked the earbuds and still uses it years later. In this shot the camera is moving upwards. This shot was not ideal to be used for the real advert because I didn’t like how the camera was moving side ways.
Storyboard
Script
Location recces
Risk assessments
Production calendar
Production log
First cut of advert
Feedback of first cut
I received constructive feedback indicating the need to modify the montage sequence in my pitch. Additionally, there was a suggestion to reposition the description of the earbuds' features, moving it after the images rather than placing it before. Another piece of feedback advised the removal of the "5 years later" and "The end" segments. To address these insights, I plan to refine the montage to enhance its overall impact and coherence. By strategically placing the description of the earbuds' features after showcasing the images, I aim to create a smoother flow that captivates the audience's attention before delving into the technical details. Moreover, in response to the feedback on omitting the "5 years later" and "The end" segments, I will ensure a more seamless and focused presentation, steering clear of unnecessary elements that may distract from the core message. These adjustments, guided by the received feedback, aim to elevate the effectiveness of my pitch by improving the visual storytelling and narrative structure, aligning with the preferences and expectations of the audience.
Shot list
Real footage of advert
This shot shows an extreme close-up of a young boy walking across the mall heading to an electronics shop. The shot was ideal to be used in my advert because I liked the speed and pace of the boy.
This shot shows a long shot of a young boy walking inside an electronics shop to purchase earbuds. The shot was ideal to be used in my advert because the young boy entered the shop completely until he disappeared from the scene.
This shot shows an extreme close-up of the young boy grabbing random earbuds to try them on. The shot was ideal to be used in my advert because the scene is clear that he is grabbing the earbuds to try them on.
This shot shows a close-up of the young boy trying random earbuds. The shot was ideal to be used in my advert because it was shot in a manner that could be used in an advert.
This shot shows an extreme close-up of the young boy grabbing the 'IntelliSound buds' to try them on. The shot was ideal to be used in my advert because the scene is clear that he is grabbing the earbuds to try them on.
This shot shows a close-up two shot of the young boy receiving the 'IntelliSound buds' and card that he used to purchase the earbuds. The shot was ideal to be used in my advert because I liked the way the man passed the earbuds and card to the boy as it was shot in a manner that could be used in an advert.
This shot shows a close-up of the young boy trying the 'IntelliSound buds'. The shot was ideal to be used in my advert because the boy reacted in the right timing and because the reaction was very good.
This shot shows an over the shoulder shot of the boy using the 'IntelliSound buds' years later. The shot was ideal to be used in my advert because I liked the way the camera was moving upwards as it was shot in a manner that could be used in an advert..
What is meant by copyright and how I have addressed this in my work?
Copyright offers protection for original intellectual property or creative works like music, plays, and novels, granting owners the exclusive right to safeguard their ideas. It is illegal for anyone to utilize or share copyrighted content on the internet without obtaining the owner's permission, but copyright has a finite duration and expires after a specific time frame. When creating my advertisement, I took care not to incorporate any copyrighted elements, such as background music. Instead, I used non-copyrighted music from YouTube. Additionally, I ensured that my advertisement did not feature any logos or trademarks for other products. The only logo displayed in the advertisement is that of 'IntelliSound buds'.
Second cut for advert
Feedback of second cut
I have enhanced my advert based on valuable feedback, implementing key adjustments for a more refined presentation. Specifically, I removed the segments that denoted "5 years later" and "The end," streamlining the content for a more seamless narrative flow. Additionally, I made subtle modifications to the montage, aiming to improve its overall impact and coherence. A significant improvement involves the reordering of content layout. I strategically moved the description of the advert's features to follow the visual presentation of images rather than preceding it. This adjustment is intended to create a more engaging and intuitive viewer experience, allowing the audience to first absorb the visual elements before delving into the technical details. By incorporating these changes, I aim to achieve a more polished and effective advert, aligning with the feedback received. The refined narrative structure, streamlined segments, and enhanced visual storytelling contribute to a more compelling presentation that resonates with the audience's preferences.