Production calendar
Production log
Shot list
Script
Test shots
In this test shot I focused on the scene of an outdoor tennis court to show how the lighting will be when i film for my campaing video, so I decided to show a wide angle with a slow pan so that the scene looks more alive.
In this test shot I focused on the scene of a a person walking, so I decided to show a medium angle with a follow shot so that the scene is filmed in practice of how I would like to film the actual scene for my campaign video.
In this test shot I focused on the shot of an outdoor area at the back of my school, so I decided to show a wide angle in slow motion so that I can practis/show how I want to film the ending scene of my campaign vide.
For this test shot, I took a picture of an outdoor area at the back of my school to test the ideal lighting for my poster background image. I used portrait to see whether portrait or landscape would be more suitable for my poster.
For this test shot, I took a picture of flowers to practise how I would photograph plastic or anything related to single-use plastic. I used portrait to check whether portrait or landscape would be more suitable for my poster.
For this test shot, I took a picture of a recycling bin to practise photographing something related to single-use plastic. I used portrait to see whether portrait or landscape would be more suitable for my poster.
In this test shot I focused on the scene of some flowers, so I decided to close-up shot to show how i would like to film a scene of floating plastic on water with lighting of similar timing during the day.
In this test shot I focused on the shot of flowers, so I decided to show a medium close-up shot to practice the shot type I would like to use when filming the interview scene.
In this test shot I focused on the shot of an indoor area inside of my school where I have a student sit in the same angle and position as how I want the interview in my production video to be.
For this test shot, I took a picture of an outdoor area at the back of my school to test the ideal lighting for my poster background image. I used landscape to see whether landscape or portrait would be more suitable for my poster.
For this test shot, I took a picture of flowers as a practice to see how I would photograph plastic or anything related to single-use plastic. I used landscape to check whether landscape or portrait would be more suitable for my poster.
For this test shot, I took a picture of a recycling bin to practise photographing something related to single-use plastic. I used landscape to see whether landscape or portrait would be more suitable for my poster.
Poster - first draft
I created a campaign poster to raise awareness about the dangers of single-use plastics and encourage people to make eco-friendly choices. The aim of my campaign is to educate the public and inspire action to protect the environment, especially the oceans and wildlife.
To design my poster, I used Canva. I started with a basic layout and then developed it over time, improving the design and information in each draft. I made changes to the font sizes, layout, and wording to make the message clearer and more eye-catching. Canva helped me arrange the text and visuals neatly and choose colours that fit the theme of the campaign, like green and blue to represent nature and the sea.
My poster uses common poster codes and conventions, such as a bold headline to grab attention, bullet points to share key facts clearly, and a call to action at the bottom to encourage people to get involved. I also included a slogan and hashtags to make it feel like a real campaign. I used simple icons and symbols like a stop sign and a turtle to help the viewer quickly understand the message.
In my next poster, I plan to include the name of an environmental organisation, such as planet protectors, along with a logo. This will make the campaign look more professional and trustworthy.
Overall, my poster uses a mix of text, colour, and imagery to deliver a clear and powerful message about reducing plastic waste and protecting the planet.
Production video - first cut
My campaign video is part of my project to raise awareness about the harm caused by single-use plastics. It works together with my poster to share the same message: we need to make better choices to protect the planet. Both the video and poster are part of my campaign called Planet Protectors.
At first, I planned the video by thinking about what message I wanted to send. I made sure it would be clear, short, and easy to understand. I then created a storyboard to plan out each scene. This helped me organise my ideas and make sure everything linked well. I used facts from my poster in the video to keep the message the same across both formats.
As I developed the video, I added voice-over, visuals, and text on screen to make it more interesting. I used images of the sea, wildlife, and plastic pollution to show the problem clearly. I also included a call to action at the end, just like in the poster, asking people to switch to reusable items and help protect the environment.
The colours and tone in the video match my poster to keep the campaign style the same. This helps people remember the message and see that both the poster and video are part of the same campaign.