WWW:

The student has included a clear and structured table of contents, which provides the audience with an overview of the topics covered in the presentation. This makes it easier for viewers to follow along and understand the key points being discussed. Additionally, they make a strong connection to the brief, explaining how their script has been carefully designed to support the voiceover for the campaign. This demonstrates thoughtful planning and an understanding of how to communicate their message effectively. Furthermore, their secondary research is well utilised, as it not only informs their ideas but also provides insight into how to develop resources that align with the campaign’s objectives. This research strengthens their presentation by showcasing a well-rounded approach to the topic.

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EBI:

To enhance engagement, incorporating greater variation in tone and expressive body language would help capture the audience’s attention and make the presentation more dynamic. A confident and enthusiastic delivery can significantly impact how the message is received. Additionally, referencing any prior research conducted before filming the video pitch would be beneficial, as it would demonstrate a deeper understanding of single-use plastics and reinforce the credibility of the presentation. This would allow the audience to appreciate the effort and knowledge behind the campaign. Lastly, it is important to avoid drawing attention to any minor mistakes made during the presentation. Instead of apologising or hesitating, the student should maintain a smooth and confident delivery, which will help maintain professionalism and keep the audience focused on the content rather than any small errors.